Project: Studio Svetti Architecture | Emanuele Svetti Architect
Photo Credits: Andrea Bartolozzi Photographer
Area: 800 sqm
Start of works: June 2016
Status: completed in April 2017
Studio Svetti Architecture curated the design and construction of this exclusive space characterized by the simplicity of lines and shapes and which sees inside corners dedicated to prestigious brands such Celine, Gucci, Fendi, Balenciaga, Valentino, Stella McCartney e Saint Laurent.
The new store in Viareggio is located in the premises of a historic building, the former Sorelle del Mare, on the city's waterfront. The guidelines of the original building have been maintained and the spaces distributed in succession on three floors, contextualized through different display systems, with a single fil-rouge: the celebration of the product.
The space is dominated by the contrasts between the metal of the furnishings and the rough plaster of the walls or between the silk velvet upholstery of some wings and the materiality of the floor, the result of a wise mix of polished concrete and aggregates from local quarries.
Sinuous hand-crafted metal sheets, 3 mm thick, support the display, emphasizing the products against a neutral and dark color background.
The all tailor-made furnishings act as real architectural devices at the service of sales, in addition to articulating and hierarchizing every single internal space.
Construction company: AEFFEDI
Finishes: BM Clima
Lighting and Domotics: Zumtobel with Graziella Smart Technology
Glass doors and windows: Jansen Janisol and Toncelli Vetro
Wall finishes and coatings: Metropolis with Goti
Custom furniture: Casavecchia
Furniture and accessories: Nilufar, Knoll, Hervé Van der Staeten, Carl Hansen & Son, Rude design Collection
Glass furnishings: Vetreria Bazzanese