NATURE AND ARTIFICE
This collection was designed to be unique from both a stylistic point of view and the range of print supports used. Each graphic project is designed by leading architectural Studios involved in the genesis of the collection (Metrogramma Milano, CaberlonCaroppi Italian Touch Architects, ALFONSO FEMIA/AF*DESIGN and Aldo Cibic Workshop) in two different stylistic declinations, with interconnected symbolisms for two different types of product: 3D digital printed panels and embossed wallpaper. This important choice allowed to create a diversified production on exclusive and original supports. The innovative 3D digital printing emphasizes textures and drawings in a unique way and offers the possibility to print each graphic project on four different fireproof supports, with different aesthetic and tactile features: Bio Ecopaper, a one hundred percent eco-sustainable product to grant a healthier choice for walls; Mineral, obtained from the recycling of mica powders with both tactile and visual stone effect; Tela Lurex, a textile support recalling sumptuous coverings; and Velluto Tech, an elegant and performing support, designed to avoid the 'counter-grain' effect.
The traditional printing obtained from embossing cylinders developed by the company's engraving department is instead carried out on embossed PVC supports with fireproof and antibacterial properties.
“As the Art Director of the whole collection - said Andrea Boschetti of Metrogramma - I have invited the Studios of CaberlonCaroppi, ALFONSO FEMIA/AF*DESIGN and Aldo Cibic Workshop. All the developed themes have to do with the nature / artifice relationship, the collection is fundamentally designed with innovative and sustainable materials, not just wallpaper but a true furnishing boiserie, having the high-end market contract as main target".The architectural Studios Metrogramma Milano, CaberlonCaroppi Italian Touch Architects, ALFONSO FEMIA/AF*DESIGN and Aldo Cibic Workshop are therefore the main actors of 'Eterea': the first collection from Zambaiti Contract division.