There is a first meaning of freedom, one recalling extensive, unending, limitless spaces, in which boundaries cannot be perceived. However, freedom can also be a desire to own a fraction of that space so that we can finally call it “ours”, by building something that defines it and creates a barrier between us and the rest of the world. Walls become a protection of our intimacy, a border that divides our own space from everything else. Walls of a house, an office, a hotel or any other kind of multifunctional space that need to find its own identity, the right finishes, colors and effects.
TIDE – Tailored Italian Decors does exactly that: the company dresses walls with uniqueness, going beyond simple meanings and common conceptions of finishes by exploring them with a completely new vision. Surfaces become like a canvas that can be painted using a trowel through the skillful work of qualified artisans, thus revealing the personality of those who live in that space. Thanks to the use of cement, lime, micro coatings with acrylic, pearl or metallic finishes, rough or finely refined materials, Tide brings a new and fresh style to décor through a variety of shades, with a touch of contemporary design. This is how Tide has established itself as a leading company in interior decoration, that offers complete turnkey contract solutions and has perfected its expertise in finishes, expanding its offer to resin, textiles and an entire collection dedicated to wallpapers. The target the company addresses to are qualified high-end design professionals, either privates or contractors, identifying itself as a unique business that can grant both supply and production, and is able to provide an immediate, complete and highly professional service.
Tide represents Made in Italy at its best for the Italian know-how, handmade craftsmanship and sophisticated artisanal skills, enriched through admirable chromatic vibrations, differences in texture, characteristic marbling effects, slight ripples, all of which are traces left by a capable hand during the creative process, that demonstrate the uniqueness and great value of those surfaces. The precious imperfections created by artisanal gestures are typical characteristics of Tide’s decorated surfaces, that certify its exclusiveness and differentiate each creation. A space where to live, in which we can decide what to change, which colour to choose, where to experiment, which finishes to use. Tide’s finishes make every space unique and are custom-made. An original identity is attributed to each surface. Tide can provide personalised solutions, and its products are less and less mass-produced and increasingly adapted to modern lifestyles that require customisation, functionality, design and beauty. Tide offers its standard product, which can then be transformed into something entirely personalised and tailored according to different needs and requests.
Tide’s collections can be organized in six categories, depending on the different finishes. Crust offers continuous decorative finishes with a low relief effect that recalls ancient plasters, Smooth includes finishes with multiple aesthetic variables: vibrant, flat, crinkled or plastered. Pearly has a lightly shimmery effect, with micro metallic inserts and effects that vary form smooth to plastered, form grainy to textured.
Field is an evocative line, that reminds of florid, arid or sandy fields, which provides a delicately grainy and slightly relieved texture which recalls the natural environment. Stone on the other hand is evocative of monoliths, and can be smooth, rough or bush-hammered. Finally, Resin is a continuous decorative finish that is extremely resistant to impacts, very appreciated both in its monochromatic and mineral effect versions.
The set designs that present each collection speaks the language of exclusive, fresh and appealing visuals, inspired by the still life of particular volumes, dressed in unusual surfaces: a new way of presenting the decorations, which helps to understand its boundaries and applications.
So far the company has followed a direction leading to the creation of a brand: that’s why in April 2019 Tide has opened a double floor, 300sqm showroom in Durini Design District, dedicated to architects and designers, where art and design are combined to create a young, dynamic, contemporary and fresh concept of turnkey contract. Tide is also a work base where it is possible to see and feel our collections, as well as design furniture provided by our partners like Et. Al., Antonangeli, Fir Italia and Etò Ceramiche, where it is possible to organize meetings, events and expose products by integrating them in the overall space. These synergies, other than bringing life to the showroom, create important networking opportunities and new business possibilities.
TIDE – Tailored Italian Decors does exactly that: the company dresses walls with uniqueness, going beyond simple meanings and common conceptions of finishes by exploring them with a completely new vision. Surfaces become like a canvas that can be painted using a trowel through the skillful work of qualified artisans, thus revealing the personality of those who live in that space. Thanks to the use of cement, lime, micro coatings with acrylic, pearl or metallic finishes, rough or finely refined materials, Tide brings a new and fresh style to décor through a variety of shades, with a touch of contemporary design. This is how Tide has established itself as a leading company in interior decoration, that offers complete turnkey contract solutions and has perfected its expertise in finishes, expanding its offer to resin, textiles and an entire collection dedicated to wallpapers. The target the company addresses to are qualified high-end design professionals, either privates or contractors, identifying itself as a unique business that can grant both supply and production, and is able to provide an immediate, complete and highly professional service.
Tide represents Made in Italy at its best for the Italian know-how, handmade craftsmanship and sophisticated artisanal skills, enriched through admirable chromatic vibrations, differences in texture, characteristic marbling effects, slight ripples, all of which are traces left by a capable hand during the creative process, that demonstrate the uniqueness and great value of those surfaces. The precious imperfections created by artisanal gestures are typical characteristics of Tide’s decorated surfaces, that certify its exclusiveness and differentiate each creation. A space where to live, in which we can decide what to change, which colour to choose, where to experiment, which finishes to use. Tide’s finishes make every space unique and are custom-made. An original identity is attributed to each surface. Tide can provide personalised solutions, and its products are less and less mass-produced and increasingly adapted to modern lifestyles that require customisation, functionality, design and beauty. Tide offers its standard product, which can then be transformed into something entirely personalised and tailored according to different needs and requests.
Tide’s collections can be organized in six categories, depending on the different finishes. Crust offers continuous decorative finishes with a low relief effect that recalls ancient plasters, Smooth includes finishes with multiple aesthetic variables: vibrant, flat, crinkled or plastered. Pearly has a lightly shimmery effect, with micro metallic inserts and effects that vary form smooth to plastered, form grainy to textured.
Field is an evocative line, that reminds of florid, arid or sandy fields, which provides a delicately grainy and slightly relieved texture which recalls the natural environment. Stone on the other hand is evocative of monoliths, and can be smooth, rough or bush-hammered. Finally, Resin is a continuous decorative finish that is extremely resistant to impacts, very appreciated both in its monochromatic and mineral effect versions.
The set designs that present each collection speaks the language of exclusive, fresh and appealing visuals, inspired by the still life of particular volumes, dressed in unusual surfaces: a new way of presenting the decorations, which helps to understand its boundaries and applications.
So far the company has followed a direction leading to the creation of a brand: that’s why in April 2019 Tide has opened a double floor, 300sqm showroom in Durini Design District, dedicated to architects and designers, where art and design are combined to create a young, dynamic, contemporary and fresh concept of turnkey contract. Tide is also a work base where it is possible to see and feel our collections, as well as design furniture provided by our partners like Et. Al., Antonangeli, Fir Italia and Etò Ceramiche, where it is possible to organize meetings, events and expose products by integrating them in the overall space. These synergies, other than bringing life to the showroom, create important networking opportunities and new business possibilities.
